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Television
AAJ TAK
Trusted, Respected And Followed. When it comes to news that matters, there is only one name that comes to the nation’s mind. Aaj Tak stands steadfast as India’s undisputed number one news channel and the undisputed leader ever since its launch on 31st Dec 2000. Part of the TV Today Network, Aaj Tak dominates the media space and has been setting the news agenda for the country since its inception.
The channel started as a half hour daily news & current affairs programme on Doordarshan and with its differentiated treatment of news coverage, grew to become the most watched 24hrs news channel for 17 years in a row.
Aaj Tak has taken its leadership beyond the newsroom by winning at each and every Industry Award as the nation’s best and most preferred Hindi News Channel, with awards for editorial and journalistic brilliance. The channel has maintained the leadership with its pioneering initiatives of adapting the latest technology and going beyond conventional News coverage to bring the best to the viewers.
Innovative technology like being the first Indian News channel to use drone camera for active news coverage, interviews on teleportation, the implementation of the latest technologies in news delivery besides a slew of new programming initiatives, exclusive interviews and Industry first events have kept the channel in pole position.
Pioneering event properties like Agenda Aaj Tak, Safaigiri, Sahitya Aaj Tak, Salaam Cricket, Budget Aaj Tak and Panchayat Aaj Tak have kept the channel way ahead of the pack. These thought leadership events have become definitive platforms for bringing national issues into perspective.
The channel commands leadership status as the nation’s most watched News Channel that has held the Numero Uno position unchallenged for the last 17 years.
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India Today Television
India Today Television marks the entry of the nation’s most credible name in journalism - India Today into news television. Powered by a future-ready look and backed with the legacy of the India Today brand, the channel addresses the news consumption habits of an evolved digital-savvy audience while staying true to the journalistic principles of the India Today Group. With a paradigm shift in terms of television workflows and technology, the channel sets a new benchmark with a differentiated look. Innovative content formats and multiple news updates on the TV screen give immediacy and choice to the news viewer.
India Today Television stands apart as a multi screen, multi dimensional Newsplex churning parallel news updates. A re-invention of television, the channel draws inspiration from apps and innovations in the digital space with new formats that enhance interactivity between television and social media.
The formidable team has some of the most respected journalists in the country. The channel’s unsurpassable Prime Team led by Rajdeep Sardesai and Rahul Kanwal along with an enviable array of award winning reporters, editors and anchors ensures prime news content all through the day.
